![]() “He is the Donald Trump of the music industry,” Elliot Grainge, the CEO of Tekashi’s label, 10K Projects, told me last summer. You didn’t have to like him you just had to have an opinion. It’s a playbook that’s been used before - 50 Cent, for example, dissed his way to rap’s throne in the early 2000s - but the speed at which 6ix9ine found himself with an audience of millions could only have happened in the smartphone era. He became hip-hop’s troll prince, a master at sparking outrage and bottling it into a feverish popularity. In his brief career, Tekashi 6ix9ine captured America’s attention with an escalating series of provocations and controversies. ![]() Then the dye job then the tattoos then the full Tekashi. “At that moment, I knew there was no turning back.” Just a few months before, 6ix9ine had still been Danny the deli clerk, with mostly unmarked skin, black hair and preposterous dreams of stardom. “I didn’t even know he had done that shit!” says Andrew “TrifeDrew” Green, who directed the “Gummo” video. The tattoo was part of a personal rebrand that shocked Hernandez’s friends when he debuted it on Instagram. ![]()
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